Frequently Asked Questions
What makes a great slogan?+
A great slogan is short (under 10 words), memorable, unique to your brand, communicates a benefit, and evokes an emotion. It should be easy to say and remember.
How long should a business slogan be?+
The best slogans are 3-7 words. Short slogans are more memorable. Think of Just Do It (3 words) or Think Different (2 words).
Should a slogan include the brand name?+
Not necessarily. Many famous slogans work without the brand name. The slogan should feel complete on its own.
Can I trademark a slogan?+
Yes, you can apply for trademark protection for your slogan in India through the Intellectual Property India website. Unique, distinctive slogans qualify.
How do I test if a slogan is good?+
Say it out loud. Is it easy to say? Does it stick in your mind? Share it with people who do not know your business and see if they understand what you do.